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FitFusion Smart Gym App

FitFusion Smart Gym App

Goal

To increase customer’s retention and make them interact with the features of the app, which will improve their fitness journey

Create other stream revenues for the gym

To increase customer’s retention and make them interact with the features of the app, which will improve their fitness journey

Create other stream revenues for the gym

To increase customer’s retention and make them interact with the features of the app, which will improve their fitness journey

Create other stream revenues for the gym

Result

A dramatic increase of customers retention

Encouraged clients to take control over their fitness journey

Opened 3 new stream revenues for the gym, which one of them is currently making more than the profit of memberships, which allowed the gym to expand and open a new branch

A dramatic increase of customers retention

Encouraged clients to take control over their fitness journey

Opened 3 new stream revenues for the gym, which one of them is currently making more than the profit of memberships, which allowed the gym to expand and open a new branch

A dramatic increase of customers retention

Encouraged clients to take control over their fitness journey

Opened 3 new stream revenues for the gym, which one of them is currently making more than the profit of memberships, which allowed the gym to expand and open a new branch

Role

Product Designer + Researcher

Time Constraint

3.5 Months

Team

Faiz

Vikki

Project Overview

FitFusion is an app made for a local gym in Cyprus (Mpower).

Transforming traditional gym experiences into a tech-driven, personalized journey. It serves as a comprehensive solution for gym-goers, providing AI-powered workout and diet suggestions, gym access, and equipment guidance.

Main Problems to solve

Customers only use the app only for entrance, though the app have alot of other features other than just opening the gate.( Workout Tracking, Macro Tracking, Checking your Body Measurements and more.

The gym have new clients and some which are new in their journey.

Due to the high price of the gym membership, alot of people prefer to go to a more affordable gym, which affected the gym revenue

Customers only use the app only for entrance, though the app have alot of other features other than just opening the gate.( Workout Tracking, Macro Tracking, Checking your Body Measurements and more.

The gym have new clients and some which are new in their journey.

Due to the high price of the gym membership, alot of people prefer to go to a more affordable gym, which affected the gym revenue

Results

Customers now are using the app for all their tracking and more.

Customers are now more informed and aware of their Fitness journey and their health

New people who have no experience in the gym, now find it easier to understand and workout with the machines in the gym, because of the AI couch

New stream revenues been open, such as a new subscription for macro tracking, merchandising, an ad widget that allowed fitness companies to advertise in, and a whole new section where gym couches can upload their courses and people can subscribe for.

Customers now are using the app for all their tracking and more.

Customers are now more informed and aware of their Fitness journey and their health

New people who have no experience in the gym, now find it easier to understand and workout with the machines in the gym, because of the AI couch

New stream revenues been open, such as a new subscription for macro tracking, merchandising, an ad widget that allowed fitness companies to advertise in, and a whole new section where gym couches can upload their courses and people can subscribe for.

Voice User Interface (VUI) for FitFusion

As part of my work on FitFusion, I designed and implemented a Voice User Interface (VUI) to enhance the app's functionality and user experience. This feature leverages AI to simplify workout documentation and tracking, allowing users to interact with the app through natural voice commands.

Key Features of the VUI

Workout Documentation: Users can document their workouts by simply stating their activity. For example, "I did a 30-minute run today," and the AI will log the workout into their routine.


Routine Integration: The VUI automatically integrates documented workouts into the user's routine, keeping their trackers up-to-date without manual input.


Hands-Free Convenience: Designed for on-the-go fitness enthusiasts, this feature allows users to interact with the app without interrupting their workout sessions.

Impact

The VUI feature received positive feedback for its intuitive design and seamless integration into FitFusion's ecosystem. By prioritizing user-centric design and leveraging AI, the VUI enhanced user engagement, making FitFusion not only a workout tracker but a smart fitness companion.

UX Research and User Testing

Customers only use the app only for entrance, though the app have alot of other features other than just opening the gate.( Workout Tracking, Macro Tracking, Checking your Body Measurements and more.

The gym have new clients and some which are new in their journey.

Due to the high price of the gym membership, alot of people prefer to go to a more affordable gym, which affected the gym revenue

Results

Customers now are using the app for all their tracking and more.

Customers are now more informed and aware of their Fitness journey and their health

New people who have no experience in the gym, now find it easier to understand and workout with the machines in the gym, because of the AI couch

New stream revenues been open, such as a new subscription for macro tracking, merchandising, an ad widget that allowed fitness companies to advertise in, and a whole new section where gym couches can upload their courses and people can subscribe for.

UX Research and User Testing

Customers only use the app only for entrance, though the app have alot of other features other than just opening the gate.( Workout Tracking, Macro Tracking, Checking your Body Measurements and more.

The gym have new clients and some which are new in their journey.

Due to the high price of the gym membership, alot of people prefer to go to a more affordable gym, which affected the gym revenue

Results

Customers now are using the app for all their tracking and more.

Customers are now more informed and aware of their Fitness journey and their health

New people who have no experience in the gym, now find it easier to understand and workout with the machines in the gym, because of the AI couch

New stream revenues been open, such as a new subscription for macro tracking, merchandising, an ad widget that allowed fitness companies to advertise in, and a whole new section where gym couches can upload their courses and people can subscribe for.

Persona

Natasha roman

27 Years old

coffee brewer in city center

Kyrenia, Cyprus

Frustrations

A lot of apps don't motivate to continue training, so she usually gives up on working out after a few weeks.

Can't find the perfect match for training programs.

Lack of information about what has to improve.

Patterns of behavior

Usually, she has a lot of work, so she doesn't have enough time to go to the gym. Her phone is full of apps, which she prefers over the desktop websites. Lack of motivation causes her to give up on her hobbies. The careful approach to choosing workout programs.

Zachary Bob

22 Years old

Digital designer

Kyrenia, Cyprus

Frustrations

Bad recommendations in other fitness apps.

He doesn't have special equipment, so he needs a training program to use his body weight.

He doesn't have enough statistics about his training.

Patterns of behavior

He always tries to know all the information about training programs.Highly motivated person. Realize the importance of being healthy.

Frustrations

A lot of apps don't motivate to continue training, so she usually gives up on working out after a few weeks.

Can't find the perfect match for training programs.

Lack of information about what has to improve.

Natasha roman

27 Years old

coffee brewer in city center

Kyrenia, Cyprus

Zachary Bob

22 Years old

Digital designer

Kyrenia, Cyprus

Goals and needs

She wants to make his workouts regular. Due to some health issues she can't do all exercise types, so she needs a suitable personal program and recommendations. She wants to track her cardio and progress.

Goals and needs

He can't live without doing sports. He wants to improve his physical health and maintain his fitness ability.

Frustrations

Bad recommendations in other fitness apps.

He doesn't have special equipment, so he needs a training program to use his body weight.

He doesn't have enough statistics about his training.

Patterns of behavior

Usually, she has a lot of work, so she doesn't have enough time to go to the gym. Her phone is full of apps, which she prefers over the desktop websites. Lack of motivation causes her to give up on her hobbies. The careful approach to choosing workout programs.

Patterns of behavior

He always tries to know all the information about training programs.Highly motivated person. Realize the importance of being healthy.

Natasha roman

27 Years old

coffee brewer in city center

Kyrenia, Cyprus

Frustrations

A lot of apps don't motivate to continue training, so she usually gives up on working out after a few weeks.

Can't find the perfect match for training programs.

Lack of information about what has to improve.

Goals and needs

She wants to make his workouts regular. Due to some health issues she can't do all exercise types, so she needs a suitable personal program and recommendations. She wants to track her cardio and progress.

Patterns of behavior

Usually, she has a lot of work, so she doesn't have enough time to go to the gym. Her phone is full of apps, which she prefers over the desktop websites. Lack of motivation causes her to give up on her hobbies. The careful approach to choosing workout programs.

Zachary Bob

22 Years old

Digital Designer

Kyrenia, Cyprus

Frustrations

Bad recommendations in other fitness apps.

He doesn't have special equipment, so he needs a training program to use his body weight.

He doesn't have enough statistics about his training.

Goals and needs

He can't live without doing sports. He wants to improve his physical health and maintain his fitness ability.

Patterns of behavior

He always tries to know all the information about training programs.Highly motivated person. Realize the importance of being healthy.

Feartures

wire Frames

UI Kit

Prototype

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